Presented by Rhonda Lauritzen on 4 Feb 2025.
This workshop is one part tough love, one part strategic pep talk, and one part practical data. I have been collecting data for years from official and unofficial sources on what the going rate is in our industry. In addition to what to charge, a bigger question can be HOW to profitably bid projects. The single biggest threat to your business is not charging enough, and I will help you overcome imposter syndrome to raise your rates and frame your proposals for success.
Rhonda Lauritzen is a professional biographer and a regular speaker at international conferences like RootsTech. She has an MBA from the University of Utah and served as CEO of her family business, working alongside her six brothers. Her writing journey began with her parents’ family business saga, and in 2016, she founded Evalogue.Life in 2016. Since then, Rhonda has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. Check out her forthcoming co-authored book Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit.